Project Details
PayPal
Core Colour, an e-commerce business specializing in customizable products, required a robust online platform to handle high traffic, ensure secure transactions, and provide seamless customer experiences. The company sought to enhance its digital presence, streamline marketing efforts, and improve sales through effective analytics and automation tools.
Project Details
Core Colour
Building a scalable and secure platform for customizable products.
- E-Commerce
- PayPal
- Shopify
- Google Tag Manager
- Analytics
- Apple Pay
- Shop Pay
- Google Tag Manager
Business Needs
Challenges & Solutions
Tech Admire is build from ground up to be fast, powerful and delightful to use.
- Scalability: Ensuring the website could handle increased traffic, especially during peak seasons.
- Security: Implementing stringent security measures to protect customer data and transactions.
- User Experience: Enhancing the user interface to provide a seamless and engaging shopping experience.
- Marketing Automation: Automating marketing processes to improve efficiency and reach.
- Analytics: Accurately tracking customer behavior and sales data for informed decision-making.
- Performance: Ensuring fast loading times and overall website performance.
- Platform Selection: Utilize Shopify for its scalability, security features, and ease of use.
- Security Measures: Use HSTS and Cloudflare to enhance security and ensure data protection.
- User Experience Enhancement: Optimize the user interface for a seamless and engaging shopping experience.
- Marketing Automation: Deploy Omnisend for email marketing and SMS to automate and optimize marketing campaigns.
- Analytics Integration: Implement Google Analytics GA4 and Microsoft Clarity to track and analyze customer behavior and website performance.
- Performance Optimization: Incorporate Webpack, LazySizes, and HTTP/3 for faster loading times and better performance.
Outcome
Demonstrating the value and success of our solutions’
Increased Sales
Enhanced user experience and multiple payment options led to an increase in sales.
Improved Security
Implementation of HSTS and Cloudflare ensured customer data protection and secure transactions.
Enhanced Marketing Efficiency
Omnisend automated marketing campaigns, leading to better customer engagement and higher conversion rates.
Better Analytics
Integration of Google Analytics GA4 and Microsoft Clarity provided valuable insights into customer behavior and website performance, informing strategic decisions.
Performance Improvements
Use of Webpack, LazySizes, and HTTP/3 resulted in faster loading times and improved overall website performance.
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