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Project Details
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Glass & Bone

Developing a seamless ordering system and robust delivery network for premium meat delivery.

  • E-Commerce
  • Stripe iconStripe
  • Shopify
  • Analytics
  • Apple Pay
  • Google Tag Manager
  • American Express

grassandbone.com.au

Business Needs

Grass & Bone, an online butchery based in Rozelle, NSW, Australia, required a robust and efficient e-commerce platform to manage and expand its business. The primary business needs included:

  • Efficient Online Ordering System: A seamless platform for customers to browse, select, and purchase from an extensive range of high-quality meats.
  • Reliable Delivery Service: Ensuring timely and accurate delivery of orders to customers’ doorsteps across Sydney’s suburbs.
  • Marketing and Analytics: Tools to track and analyze customer behavior and effectively market their products.
  • Payment Integration: Secure and diverse payment options to accommodate all customer preferences.

Challenges & Solutions

Tech Admire is build from ground up to be fast, powerful and delightful to use.

Challenges

  • Complex Order Management: Managing a wide variety of products, including specialty cuts that require specific preparation and delivery schedules.
  • Market Penetration: Reaching and retaining a broad customer base in a competitive online meat market.
  • Technological Integration: Integrating various technologies for payment processing, analytics, and marketing without compromising the website’s performance or user experience.
  • Customer Satisfaction: Ensuring high levels of customer satisfaction with product quality, delivery times, and overall service.

Solutions

  • Shopify E-commerce Platform: A robust and scalable platform to handle product listings, order management, and customer interactions.
  • Google Analytics and GA4: For in-depth tracking of customer behavior and website performance, helping to refine marketing strategies and improve user experience.
  • Google Ads Conversion Tracking and Facebook Pixel: To monitor and enhance the effectiveness of their online advertising campaigns.
  • Secure Payment Integration: Integration of Visa, Mastercard, Apple Pay, and American Express to provide secure and versatile payment options.

Outcome

Demonstrating the value and success of our solutions’

Enhanced Customer Experience
A user-friendly and efficient e-commerce platform, leading to increased customer satisfaction and repeat business.

Improved Market Reach
Effective use of analytics and advertising tools to reach a wider audience and improve conversion rates.

Streamlined Operations
Efficient order and delivery management system, ensuring timely deliveries and reducing operational inefficiencies.

Secure Transactions
Integration of multiple secure payment options, increasing customer trust and convenience.

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